New Google Analytics Useful Features for Digital Marketing

The Google Analytic tool has new robust and updated features that every digital marketer should use.

Are you using the Google Analytics tool with its maximum features? Internet marketing companies in Atlanta noted that every digital marketer in the industry today is using the tool for measuring their digital marketing and search engine optimization campaigns and there are new updated features that every marketer should know about. The Google Analytics tool is free and provides very powerful analytic features that can magnify your digital marketing success. To help every marketer become more competitive and successful in their online marketing campaigns, Google has added more features in its analytic tool that can incredibly boost your ability in making your business more engaging and responsive to your customers and market industry needs.

The Google Analytics ABC Reporting 

One of the major updates from the Google Analytic tool is the ABC reporting structure. This analytic format can be used in order to identify clusters of data that will be based on the user behaviour and conversion and based on customer acquisition. In a single report you get to focus your marketing strategy based on these three important metrics that are also incorporated in the location and demographic reports. Using the report, you can easily consolidate the data you need based on different marketing goals and track down your conversion and visitor behaviour without the extra effort. 

The New Acquisition Channels of Google Analytics

Two new channels are added to the Acquisition report from the tool namely the Overview and Channels. The Overview feature is also optimized with the ABC data that displays social, organic and direct channels as well as the sources of your social media traffic and media. The Overview metric helps a marketer to identify the top channel sources of his website visitors and which web pages have more conversion rate and with customer engagement value. The user can track down various media sources according to a customized group of visitor. The analytics’ new social feature allows the user to obtain a trackback report with an overview about the backlinks on every landing page of their website. 

New Segmentation feature for the advanced users

Google Analytics now offer a better and smarter feature for segments on its tool which gives analytic experts like the search engine optimization companies in Atlanta to use more advanced analytic processing of data. The tool has a new interface that allows the user to do cohort analysis and to customize segment templates for more targeted analytics of a website. There are different pre-defined segments available on the Google Analytics Gallery thereby giving more room for analytic works to SEO experts.

Google Analytics Now Optimized with Demographic Data

If you are very concerned about your visitor’s age, gender, educational background and interests, the Google Analytic tool now added the new demographic data feature to help improve a marketer’s marketing campaign for Google Adwords using demographic and interest metrics for analysis. This feature helps marketers to identify more accurate their valuable customers and potential leads for better conversion of their business.

 

SEO Tips for Small Business Owners

If you are an owner of a small business and have just begun your social media campaign, you must have realized that the complexity and depth of search engine optimization are endless. It is a common tendency for small business owners to get inclined towards the do-it-yourself approach. However, in most cases, it results in a sloppy implementation, which is stuffed with keywords and irrelevant web pages. In fact, some of these implementations are so sloppy that they are classified by Google as spam. As a result, they are ranked lowly in the search results. 

Starting and running a new business can be particularly challenging. The daily errands of running a business are so complex that brand management and internet marketing tend to take the back seat. Moreover, they are not experts in this domain. Therefore, there is no guarantee of success. SEO campaigns, which are not handled in a proper manner, are a common phenomenon these days. Here are a few tips that you, as a small business owner, can use, to make your SEO efforts effective and efficient. 

Identify your Target Audience

You cannot expect to achieve success at SEO unless you concentrate on the basics and get them right. You must realize that you are selling an offering and unless you know whom your customers are, you will not be able to design a program that can compel them to have a look at your offering. Therefore, your product or service should be your primary keyword and everything else should revolve around this keyword.  

Broaden the Focus of your Keyword 

Most of us like the idea of thinking like a user and deciding the keyword. However, in some cases, you may not be able to predict the user behavior well enough. Therefore, it is always good to do some research before zeroing down on the primary keyword. 

Refine the Page-to-Page Connectivity of your Website

A website is considered well-designed only if your users are able to move from one webpage to another effortlessly. Therefore, your website will generate good traffic if the relevant pages of your website are intuitively connected. 

Keep Dynamic Keywords

You may have found that a particular keyword generates more traffic than other keywords. However, it is important for you to realize that search trends change rapidly. Therefore, experiment with your keywords because there is no guarantee that one keyword will work better than others. 

Use Social Media

If you are looking to generate traffic on a long term basis, then there is no tool better than social media. In fact, many agencies are exploring the potential of social media for attracting attention and developing a follower base for your product or service.  

In addition to the ones mentioned above, you must also look for areas with no competition and develop content that is high quality and high performing. Lastly, it is beneficial to remember that the key to the success of your SEO efforts is patience. The rankings of your page will not shoot up overnight. However, if you continue to work persistently and patiently towards your goal, you will certainly meet your objectives.

Basic Steps in Performing An SEO Audit To Your Site

If you want to optimize your website more thoroughly and efficiently with better results, undertaking an SEO audit is necessary. The process helps you get feedback and an analysis on the progress of your search engine optimization efforts and allows you to correct the problematic areas of your SEO strategies. Performing an SEO audit to your website at least twice a year is ideal. This will ensure that your website is up-to-date and you are not wasting your SEO efforts on strategies that do not yield positive results to your website ranking. An SEO Service Company can provide a more thorough SEO audit if you find it difficult to do it yourself. Below are some of the basic steps in SEO auditing that you need to periodically perform on your site.

Preparatory Step: Crawling your site

The first thing that you need to do before performing an SEO audit is to crawl your website. This will give you the information on whether or not the search engine is able to access and index your site. You will need crawling tools in order to access the database of the search engine like Google, Yahoo and Bing. Some of these tools are paid software but using free crawling tools like the Google Webmaster Tool and Bing Webmaster Tool will suffice if you are not too concern about getting a very in-depth data. Search engine optimization Atlanta also uses its own tool in performing a reliable SEO audit on your site to ensure its efficient SEO performance. By crawling your website you will be able to identify which of your web pages are not being indexed by the search engine because they are not included in the search engine databases.

Step 1: SEO Audit on your site accessibility

Performing an SEO audit on your site accessibility to the search engine is crucial because without access to your site, the search engine is unable to index your web pages. Your SEO audit should include the following:

     ·         Check the robot.txt

Webmasters often use the robot.txt to prevent the search engine from crawling a particular web page on their site. Perform an audit whether you have mistakenly added the robot.txt to important web pages on your site. Look for this code that blocks all crawlers on your web page:

User-agent : *

Disallow: /

Alternatively you can also use the Google Webmaster tool to look for specific URLs on your site that block the search engine crawlers.

     ·         Check for 404 errors

The 404 error can give the search engine the signal that your website URL is not found and will prompt it to remove your website from its database for being considered as a dead page.

     ·         Check the XML sitemap

The XML sitemap is an important aspect of your SEO elements as it directs the search engine what pages on your site to crawl. Make sure that all of the web pages of your site are included in the sitemap and that you are following the proper sitemap protocol that should comply with this sitemap format:

     1.       Begin with the <urlset> tag as opening and </urlset> as the closing tag.

     2.       Specify the namespace within the opening tag.

     3.       Add the <url> entry for each of the webpage URL as the parent XML tag. 

     4.       Include a <loc> child entry for every parent <url> tag.

     ·         Perform a web design audit

This involves auditing your website structure including its uptime and loading time. Search engine spiders usually find websites as unattractive to crawl when it takes longer to load. In order to improve your website loading performance try to avoid using heavy JavaScript and Flash. Website design Atlanta can help develop quick performing web pages with efficient loading time such as developing a flatter web design that will be ideal if you want to perform your website better for SEO.

    ·         Check for web pages indexed by the search engine

The easiest way to perform this SEO audit is to use this command on the search bar:

Site:enter your website url

The search result will show the number of pages on your website that are indexed by the search engine. The closer the number of the search results to the number of the actual web pages on your site provides a good indication that your web pages are crawled by the search engine.

Step 2: SEO audit for on-page optimization

    ·         Check for URL structure

Check if your URLs are well formatted for SEO. It should use the URL structure below to allow the search engine to index your site more effectively:

http://www.yoursite.com/titleofyourcontent

Do not use numbers on your URL format and use one keyword for better optimization. It is ideal to keep the URL limited to 255 characters maximum.

    ·         Check for appropriate textual formatting

Make sure to use variations in your text format such as using bold and italicized words as well as H1 and H2 tags.

    ·         Audit your textual content

Audit the content for grammar and spelling errors and review if it delivers a high quality and fresh content. Make sure to check for duplicate content and make a regular posting schedule to maintain the freshness of your website content.

    ·         Auditing your image content

Using images makes a web page more attractive to the search engine as well as to your readers. Make sure that your images are defined by the alt tag and must be posted at an appropriate size for better viewing.

    ·         Make a link audit

Check your site for broken links and remove them. Your internal links should come from high ranking websites and make sure that you are using not only keyword anchor text but the full page title and non-keyword anchor texts as well. You can always find affordable SEO services company that can perform a comprehensive link audit to your site.

Step 3: SEO audit for off page optimization

    ·         Check for quality backlinks

In order to have quality backlinks to your site, you need to choose linking to reputable sites with high search results page ranking. Audit your backlinks and ensure it has nofollow link and check for spammy links as well.

    ·         Check your links to social media

Social media SEO can be a strong backbone in structuring your SEO efforts. Your social media presence and social media signals are important SEO marketing assets thus make sure that you have audited your site for its presence on the social media community.

    ·         Audit your website popularity

Your website traffic will tell you about your site popularity and the number of sites linking back to your website is also indicative of your website popularity. Use analytic tools to evaluate your website ranking as well as to audit what sites are linking back to your web pages.

An SEO audit will give you more opportunities to find the loop holes in your search engine optimization strategies. It will give you a better way of re-defining your SEO efforts by evaluating your SEO progress. You can identify a better SEO measure to improve your website ranking and performance on the search engine by using useful analytic tools to employ better and effective SEO strategies.