There are
several search engine optimization techniques that are being widely used by
marketers these days but there is a strong link between social media SEO and
search ranking that an online marketer should know about. According to
researches made by social media SEO experts, social media outranks other SEO
strategies employed by digital marketers these days and here are good reasons
why.
Sharing is easier using social media channels
Social shares
are one of the most powerful search engine optimization strategies that an
online marketer can employ in order to grow their website traffic for better
search ranking. Social media buttons are inviting for other social media users
to share your content on their social media community and network. With a
simple click on the button your website content is made easily shareable to a
wider network of social media community thereby giving you the opportunity to
grow your online presence across the virtual community without the need of
getting your website appear from the top search result page. It is also a cost
effective way of getting a free promotion of your shareable content to your
target audience each time others share, like and follow your social media
accounts.
Social profiles build credibility and reputation for
business
A business with
a social media profile is regarded by the consumers as trustworthy and credible
which can add more benefits to your SEO efforts. Your social media profile can
be a good proof that your business is legitimate and it renders your business
information more accessible to others. The number of likes, tweets, re-tweets
and shares your site gets from the social media users ultimately grow your
website trustworthy rating and reputation which will give your SEO campaigns
better results.
Social media draws traffic to your site faster
The main essence
of SEO is to increase search rank and traffic and social media does just that.
There are different valuable tools that can you can use in order to attract
traffic to your website. There are different social media platforms
that can help you engage others to your business where you can submit various
forms of social media communications such as videos, slide presentation, textual
content and images. Use them to make your presentation more engaging to your
audience. Because through the social media channel everything is shareable, you
get to grow your social signal faster with the help of people who are sharing,
liking and are talking about your business. Make sure to be responsive for any
feedback, comment and other forms of interactions on your social media profile
to keep the interest of social media users to share your business within their
social media networks and to retain its SEO value.
