Maximizing The Use of Custom Reports in Google Analytics

The Google Analytics tool is loaded with great features and functionalities that can help improve the search engine optimization outcomes. Because every internet marketer has his own marketing goals, it is imperative to know which features of the Google Analytics will most likely help their SEO campaigns. Using the custom report function in the analytics tool will help you filter the best metrics to measure in order to improve your marketing outcomes.

Identifying the most popular landing page on your site

The landing pages feature of the tool will give you an overview which among your website pages are generating more popularity online as well as the one that gets the most traffic. This part of the analytic tool will filter results according to the highest number of click through rates and impression of your web pages. Use the landing page report of the Google Analytics tool to identify which pages will likely drive sales and leads to your business.

Tracking your conversions

The tool can provide a conversion report by date and time which is a convenient feature in tracking down the real time conversions taking place in your business. One of the advantageous features of using this custom report of the analytic tool for SEO is that it gives you a better idea at what time of the day your business yields the highest conversion and when is the time your customers are likely to be engaged in interacting with your business.

Understanding how your customers interact with your business

If you want to take your brand closer to your target customers, it is essential to understand how your new and old customers engage with your website. The custom report on customer behavior will give you the advantage in tracking three metrics concerning your new and returning customer behaviors namely traffic, events and conversions.

Identify your search engine optimization ranking

For most SEO fanatics, this feature of the Google Analytics tool gives them more interesting information regarding their Search Engine Optimization ranking. From the custom report you will find a spreadsheet report indicating your website landing pages alongside with its keywords, impressions, CTR and ranking. This load of information will give you more detailed sources on reviewing the various areas of your search engine optimization strategies that need some improvements for better website traffic. You can use the metrics available in measuring the best keywords that bring a higher conversion rate to your landing pages and you can sort out which pages give the highest conversion rate and traffic source to your website.

New LinkedIn Sponsored Posts Features Luring Marketers

LinkedIn has a new major feature called sponsored posts that are luring more marketers to use the platform for social media marketing.

The new sponsored post on LinkedIn has made a tremendous impact to social media marketers which further reinforce the site’s social media platform value to digital marketers. When the sponsored post feature began to roll out every marketer want to use it in promoting their business. The feature allows LinkedIn posts and updates to be released on the LinkedIn new feeds which give better exposure on your post updates for others to see. It lures more marketers to use it as part of their social media campaign because the LinkedIn sponsored posts provides a higher advertising engagement to LinkedIn followers especially within a target market.

LinkedIn sponsored posts highlight your advertising campaign

The new feature of LinkedIn takes the form of an advertising platform but on a quite different way. The traditional advertising tools often allow your new published posts and ads to appear directly on your profile and only people visiting your site directly can view the ads and posts. The new sponsored posts on the other hand take your published posts and advertisement to its LinkedIn feeds which generate a better exposure of your marketing campaigns. Your newly post will be displayed not only on the site’s feeds but also more dominantly to your homepage to highlight them to your LinkedIn profile viewers. Instead of seeing your ads on the right sidebar of your profile that may not be instantly visible for others to view unless they scroll down the web page, the LinkedIn sponsored posts highlight your marketing ads in a more dominant location.

LinkedIn sponsored posts provides advertising leverage for business

The new LinkedIn sponsor posts are luring digital marketers to use the platform for social media advertising because of its great features that are too good to ignore. With improved exposure of your updates from the platform you get better marketing advantage over your competitors. It is easier for LinkedIn users to find your new feature posts and ads by geography, industry, category and other criteria that produce more targeted results. Marketers can likewise test their ad campaigns and updates before publishing it to the LinkedIn feeds.  The sponsored post provides a feedback report through analytics that allows the user to understand how to enhance their marketing campaigns further. 

All good features always come with a fee

The robust features that come with the LinkedIn Sponsored Posts however are not free. Despite of this though digital marketers are willing to pay a decent fee for this advanced social media advertising feature from LinkedIn that can help boost their social media marketing and SEO campaigns with tremendous exposure for their business.

For more information: Using LinkedIn for B2B Marketing