The Google Analytic tool has new robust
and updated features that every digital marketer should use.
Are
you using the Google Analytics tool with its maximum features? Internet
marketing companies in Atlanta noted that every digital marketer in the
industry today is using the tool for measuring their digital marketing and
search engine optimization campaigns and there are new updated features that
every marketer should know about. The Google Analytics tool is free and provides
very powerful analytic features that can magnify your digital marketing
success. To help every marketer become more competitive and successful in their
online marketing campaigns, Google has added more features in its analytic tool
that can incredibly boost your ability in making your business more engaging
and responsive to your customers and market industry needs.
The Google Analytics ABC Reporting
One
of the major updates from the Google Analytic tool is the ABC reporting
structure. This analytic format can be used in order to identify clusters of
data that will be based on the user behaviour and conversion and based on
customer acquisition. In a single report you get to focus your marketing
strategy based on these three important metrics that are also incorporated in
the location and demographic reports. Using the report, you can easily
consolidate the data you need based on different marketing goals and track down
your conversion and visitor behaviour without the extra effort.
The New Acquisition Channels of Google Analytics
Two
new channels are added to the Acquisition
report from the tool namely the Overview
and Channels. The Overview feature is also optimized with
the ABC data that displays social, organic and direct channels as well as the
sources of your social media traffic and media.
The Overview metric helps a marketer
to identify the top channel sources of his website visitors and which web pages
have more conversion rate and with customer engagement value. The user can
track down various media sources according to a customized group of visitor.
The analytics’ new social feature allows the user to obtain a trackback report
with an overview about the backlinks on every landing page of their website.
New Segmentation feature for the advanced users
Google
Analytics now offer a better and smarter feature for segments on its tool which
gives analytic experts like the search engine optimization
companies in Atlanta to use more advanced analytic processing of data.
The tool has a new interface that allows the user to do cohort analysis and to
customize segment templates for more targeted analytics of a website. There are
different pre-defined segments available on the Google Analytics Gallery
thereby giving more room for analytic works to SEO experts.
Google Analytics Now Optimized with Demographic Data
If
you are very concerned about your visitor’s age, gender, educational background
and interests, the Google Analytic tool now added the new demographic data
feature to help improve a marketer’s marketing campaign for Google Adwords
using demographic and interest metrics for analysis. This feature helps
marketers to identify more accurate their valuable customers and potential
leads for better conversion of their business.