Maximizing The Use of Custom Reports in Google Analytics

The Google Analytics tool is loaded with great features and functionalities that can help improve the search engine optimization outcomes. Because every internet marketer has his own marketing goals, it is imperative to know which features of the Google Analytics will most likely help their SEO campaigns. Using the custom report function in the analytics tool will help you filter the best metrics to measure in order to improve your marketing outcomes.

Identifying the most popular landing page on your site

The landing pages feature of the tool will give you an overview which among your website pages are generating more popularity online as well as the one that gets the most traffic. This part of the analytic tool will filter results according to the highest number of click through rates and impression of your web pages. Use the landing page report of the Google Analytics tool to identify which pages will likely drive sales and leads to your business.

Tracking your conversions

The tool can provide a conversion report by date and time which is a convenient feature in tracking down the real time conversions taking place in your business. One of the advantageous features of using this custom report of the analytic tool for SEO is that it gives you a better idea at what time of the day your business yields the highest conversion and when is the time your customers are likely to be engaged in interacting with your business.

Understanding how your customers interact with your business

If you want to take your brand closer to your target customers, it is essential to understand how your new and old customers engage with your website. The custom report on customer behavior will give you the advantage in tracking three metrics concerning your new and returning customer behaviors namely traffic, events and conversions.

Identify your search engine optimization ranking

For most SEO fanatics, this feature of the Google Analytics tool gives them more interesting information regarding their Search Engine Optimization ranking. From the custom report you will find a spreadsheet report indicating your website landing pages alongside with its keywords, impressions, CTR and ranking. This load of information will give you more detailed sources on reviewing the various areas of your search engine optimization strategies that need some improvements for better website traffic. You can use the metrics available in measuring the best keywords that bring a higher conversion rate to your landing pages and you can sort out which pages give the highest conversion rate and traffic source to your website.

New LinkedIn Sponsored Posts Features Luring Marketers

LinkedIn has a new major feature called sponsored posts that are luring more marketers to use the platform for social media marketing.

The new sponsored post on LinkedIn has made a tremendous impact to social media marketers which further reinforce the site’s social media platform value to digital marketers. When the sponsored post feature began to roll out every marketer want to use it in promoting their business. The feature allows LinkedIn posts and updates to be released on the LinkedIn new feeds which give better exposure on your post updates for others to see. It lures more marketers to use it as part of their social media campaign because the LinkedIn sponsored posts provides a higher advertising engagement to LinkedIn followers especially within a target market.

LinkedIn sponsored posts highlight your advertising campaign

The new feature of LinkedIn takes the form of an advertising platform but on a quite different way. The traditional advertising tools often allow your new published posts and ads to appear directly on your profile and only people visiting your site directly can view the ads and posts. The new sponsored posts on the other hand take your published posts and advertisement to its LinkedIn feeds which generate a better exposure of your marketing campaigns. Your newly post will be displayed not only on the site’s feeds but also more dominantly to your homepage to highlight them to your LinkedIn profile viewers. Instead of seeing your ads on the right sidebar of your profile that may not be instantly visible for others to view unless they scroll down the web page, the LinkedIn sponsored posts highlight your marketing ads in a more dominant location.

LinkedIn sponsored posts provides advertising leverage for business

The new LinkedIn sponsor posts are luring digital marketers to use the platform for social media advertising because of its great features that are too good to ignore. With improved exposure of your updates from the platform you get better marketing advantage over your competitors. It is easier for LinkedIn users to find your new feature posts and ads by geography, industry, category and other criteria that produce more targeted results. Marketers can likewise test their ad campaigns and updates before publishing it to the LinkedIn feeds.  The sponsored post provides a feedback report through analytics that allows the user to understand how to enhance their marketing campaigns further. 

All good features always come with a fee

The robust features that come with the LinkedIn Sponsored Posts however are not free. Despite of this though digital marketers are willing to pay a decent fee for this advanced social media advertising feature from LinkedIn that can help boost their social media marketing and SEO campaigns with tremendous exposure for their business.

For more information: Using LinkedIn for B2B Marketing

New Google Analytics Useful Features for Digital Marketing

The Google Analytic tool has new robust and updated features that every digital marketer should use.

Are you using the Google Analytics tool with its maximum features? Internet marketing companies in Atlanta noted that every digital marketer in the industry today is using the tool for measuring their digital marketing and search engine optimization campaigns and there are new updated features that every marketer should know about. The Google Analytics tool is free and provides very powerful analytic features that can magnify your digital marketing success. To help every marketer become more competitive and successful in their online marketing campaigns, Google has added more features in its analytic tool that can incredibly boost your ability in making your business more engaging and responsive to your customers and market industry needs.

The Google Analytics ABC Reporting 

One of the major updates from the Google Analytic tool is the ABC reporting structure. This analytic format can be used in order to identify clusters of data that will be based on the user behaviour and conversion and based on customer acquisition. In a single report you get to focus your marketing strategy based on these three important metrics that are also incorporated in the location and demographic reports. Using the report, you can easily consolidate the data you need based on different marketing goals and track down your conversion and visitor behaviour without the extra effort. 

The New Acquisition Channels of Google Analytics

Two new channels are added to the Acquisition report from the tool namely the Overview and Channels. The Overview feature is also optimized with the ABC data that displays social, organic and direct channels as well as the sources of your social media traffic and media. The Overview metric helps a marketer to identify the top channel sources of his website visitors and which web pages have more conversion rate and with customer engagement value. The user can track down various media sources according to a customized group of visitor. The analytics’ new social feature allows the user to obtain a trackback report with an overview about the backlinks on every landing page of their website. 

New Segmentation feature for the advanced users

Google Analytics now offer a better and smarter feature for segments on its tool which gives analytic experts like the search engine optimization companies in Atlanta to use more advanced analytic processing of data. The tool has a new interface that allows the user to do cohort analysis and to customize segment templates for more targeted analytics of a website. There are different pre-defined segments available on the Google Analytics Gallery thereby giving more room for analytic works to SEO experts.

Google Analytics Now Optimized with Demographic Data

If you are very concerned about your visitor’s age, gender, educational background and interests, the Google Analytic tool now added the new demographic data feature to help improve a marketer’s marketing campaign for Google Adwords using demographic and interest metrics for analysis. This feature helps marketers to identify more accurate their valuable customers and potential leads for better conversion of their business.

 

How Social Media Outranks Other SEO Strategies

There are several search engine optimization techniques that are being widely used by marketers these days but there is a strong link between social media SEO and search ranking that an online marketer should know about. According to researches made by social media SEO experts, social media outranks other SEO strategies employed by digital marketers these days and here are good reasons why.

Sharing is easier using social media channels

Social shares are one of the most powerful search engine optimization strategies that an online marketer can employ in order to grow their website traffic for better search ranking. Social media buttons are inviting for other social media users to share your content on their social media community and network. With a simple click on the button your website content is made easily shareable to a wider network of social media community thereby giving you the opportunity to grow your online presence across the virtual community without the need of getting your website appear from the top search result page. It is also a cost effective way of getting a free promotion of your shareable content to your target audience each time others share, like and follow your social media accounts. 

Social profiles build credibility and reputation for business 

A business with a social media profile is regarded by the consumers as trustworthy and credible which can add more benefits to your SEO efforts. Your social media profile can be a good proof that your business is legitimate and it renders your business information more accessible to others. The number of likes, tweets, re-tweets and shares your site gets from the social media users ultimately grow your website trustworthy rating and reputation which will give your SEO campaigns better results. 

Social media draws traffic to your site faster

The main essence of SEO is to increase search rank and traffic and social media does just that. There are different valuable tools that can you can use in order to attract traffic to your website. There are different social media platforms that can help you engage others to your business where you can submit various forms of social media communications such as videos, slide presentation, textual content and images. Use them to make your presentation more engaging to your audience. Because through the social media channel everything is shareable, you get to grow your social signal faster with the help of people who are sharing, liking and are talking about your business. Make sure to be responsive for any feedback, comment and other forms of interactions on your social media profile to keep the interest of social media users to share your business within their social media networks and to retain its SEO value.

SEO Tips for Small Business Owners

If you are an owner of a small business and have just begun your social media campaign, you must have realized that the complexity and depth of search engine optimization are endless. It is a common tendency for small business owners to get inclined towards the do-it-yourself approach. However, in most cases, it results in a sloppy implementation, which is stuffed with keywords and irrelevant web pages. In fact, some of these implementations are so sloppy that they are classified by Google as spam. As a result, they are ranked lowly in the search results. 

Starting and running a new business can be particularly challenging. The daily errands of running a business are so complex that brand management and internet marketing tend to take the back seat. Moreover, they are not experts in this domain. Therefore, there is no guarantee of success. SEO campaigns, which are not handled in a proper manner, are a common phenomenon these days. Here are a few tips that you, as a small business owner, can use, to make your SEO efforts effective and efficient. 

Identify your Target Audience

You cannot expect to achieve success at SEO unless you concentrate on the basics and get them right. You must realize that you are selling an offering and unless you know whom your customers are, you will not be able to design a program that can compel them to have a look at your offering. Therefore, your product or service should be your primary keyword and everything else should revolve around this keyword.  

Broaden the Focus of your Keyword 

Most of us like the idea of thinking like a user and deciding the keyword. However, in some cases, you may not be able to predict the user behavior well enough. Therefore, it is always good to do some research before zeroing down on the primary keyword. 

Refine the Page-to-Page Connectivity of your Website

A website is considered well-designed only if your users are able to move from one webpage to another effortlessly. Therefore, your website will generate good traffic if the relevant pages of your website are intuitively connected. 

Keep Dynamic Keywords

You may have found that a particular keyword generates more traffic than other keywords. However, it is important for you to realize that search trends change rapidly. Therefore, experiment with your keywords because there is no guarantee that one keyword will work better than others. 

Use Social Media

If you are looking to generate traffic on a long term basis, then there is no tool better than social media. In fact, many agencies are exploring the potential of social media for attracting attention and developing a follower base for your product or service.  

In addition to the ones mentioned above, you must also look for areas with no competition and develop content that is high quality and high performing. Lastly, it is beneficial to remember that the key to the success of your SEO efforts is patience. The rankings of your page will not shoot up overnight. However, if you continue to work persistently and patiently towards your goal, you will certainly meet your objectives.