New LinkedIn Sponsored Posts Features Luring Marketers

LinkedIn has a new major feature called sponsored posts that are luring more marketers to use the platform for social media marketing.

The new sponsored post on LinkedIn has made a tremendous impact to social media marketers which further reinforce the site’s social media platform value to digital marketers. When the sponsored post feature began to roll out every marketer want to use it in promoting their business. The feature allows LinkedIn posts and updates to be released on the LinkedIn new feeds which give better exposure on your post updates for others to see. It lures more marketers to use it as part of their social media campaign because the LinkedIn sponsored posts provides a higher advertising engagement to LinkedIn followers especially within a target market.

LinkedIn sponsored posts highlight your advertising campaign

The new feature of LinkedIn takes the form of an advertising platform but on a quite different way. The traditional advertising tools often allow your new published posts and ads to appear directly on your profile and only people visiting your site directly can view the ads and posts. The new sponsored posts on the other hand take your published posts and advertisement to its LinkedIn feeds which generate a better exposure of your marketing campaigns. Your newly post will be displayed not only on the site’s feeds but also more dominantly to your homepage to highlight them to your LinkedIn profile viewers. Instead of seeing your ads on the right sidebar of your profile that may not be instantly visible for others to view unless they scroll down the web page, the LinkedIn sponsored posts highlight your marketing ads in a more dominant location.

LinkedIn sponsored posts provides advertising leverage for business

The new LinkedIn sponsor posts are luring digital marketers to use the platform for social media advertising because of its great features that are too good to ignore. With improved exposure of your updates from the platform you get better marketing advantage over your competitors. It is easier for LinkedIn users to find your new feature posts and ads by geography, industry, category and other criteria that produce more targeted results. Marketers can likewise test their ad campaigns and updates before publishing it to the LinkedIn feeds.  The sponsored post provides a feedback report through analytics that allows the user to understand how to enhance their marketing campaigns further. 

All good features always come with a fee

The robust features that come with the LinkedIn Sponsored Posts however are not free. Despite of this though digital marketers are willing to pay a decent fee for this advanced social media advertising feature from LinkedIn that can help boost their social media marketing and SEO campaigns with tremendous exposure for their business.

For more information: Using LinkedIn for B2B Marketing